Company: GLOBAL CITIZEN
Title: Art Director / Lead Designer
Project: GLOBAL CITIZEN: POWER OUR PLANET
Scope: Campaign Logo, Branding, 360º Marketing, Posters, OOH, Social Media Assets, Website Assets, App Assets, Venue Signage, Step & Repeat, Credentials, Emails, Press, Merchandise, Stage Design, Broadcast Design, and Impact Report.
GLOBAL CITIZEN: POWER OUR PLANET, a global campaign focusing on climate financing, unveiled at Global Citizen NOW in NYC by Mia Mottley, Hugh Jackman, and Hugh Evans, culminating in a live event in Paris.
The event was strategically scheduled to align with the Summit for a New Global Financial Pact, chaired by Emmanuel Macron, where leaders from around the world convened to address the financial challenges confronting the world’s most vulnerable nations in light of climate change. And, considering the world’s most vulnerable countries contribute the least to climate change yet suffer its most severe consequences, the POWER OUR PLANET: LIVE IN PARIS event featured artists, celebrities, politicians, and activists who took to the stage to call on world leaders to ensure these nations have access to better climate financing solutions.
The event unfolded on the magnificent Champ de Mars, with the iconic Eiffel Tower standing tall in the backdrop. It featured musical performances by Lenny Kravitz, Billie Eilish, H.E.R., Finneas, Jon Batiste, alongside speeches delivered by climate activists and leaders from Brazil, Kenya, Barbados, and the World Bank. Notable celebrities such as Oscar winner Michelle Yeoh also took to the stage, demonstrating their solidarity and support.
Challenge
Create a highly visual and engaging global marketing campaign to communicate the importance and to demystify the complexities of climate financing.
Solution
For the campaign logo, we explored various creative concepts centered around the rise in global temperatures and the mathematics behind both climate and finance. Ultimately, we chose to focus on imbalance, which is the central theme of both the campaign and our mission. This imbalance reflects the unequal distribution of financial resources to combat climate change and the global disparities tied to this crisis.
The logo design intentionally incorporates mismatched, off-set letters that create a sense of discomfort, symbolizing the existing financial imbalance to fight climate change. The visual imbalance encourages audiences to adjust and reconfigure the letters, subtly mirroring the campaign’s goal of establishing a fair and equitable climate financing system to safeguard the future and foster global equality.
The campaign’s visual style integrates vibrant gradients, inspired by heatmaps, along with bold typography to evoke urgency. These gradients are layered onto images of climate disasters, resulting in an ambiguous and thought-provoking composition, depicting the uncertainty of our future. These key visual elements evolved into a flexible design system, adaptable across various campaign materials and collaterals.
Impact
While the event’s ambitious goals were not met and more work is needed, the far-reaching multichannel campaign along with the incredible show broadcasted live worldwide had a substantial impact: over 250,000 actions, a live audience of 20,000 activists, attendance by 5 world leaders and heads of multilateral organizations, 10 celebrity performances, and spotlight on 18 featured activists. Even Greta Thunberg made a last-minute appearance to witness the show and show her support.
Following the event, the World Bank announced plans to ease financing for countries affected by natural disasters and the International Monetary Fund said it hit a target to make $100 billion available for vulnerable nations.
Credits
Extensive collaboration between internal Global Citizen teams, external agencies and freelancers.
Creative Team
Kat Galbo, Raef Payne, Izabela Rodzen-Olesinski, Neminn Win, Deitrik Ito
Project Management
Gabe Munro, Shani Samuels
Broadcast Design: Hello Charlie
Stage Design: Studios 40
Summit Report Design: Molly Chapin
Photography: Alexis Sciard, Pip Cowley, Anne-Charlotte Compan, Cyril Marcilhacy, Joe Dwet
And more
Company: GLOBAL CITIZEN
Title: Art Director
Project: GLOBAL CITIZEN PRIZE 2022
Scope: Event Branding - Social Media Posts, Website, Venue Signage, Step & Repeat, Credentials, Emails, Stage and Video Titles.
The Global Citizen Prize shines a light on activists around the world who keep our world’s poor at the forefront of their life’s work. It honors people who make the world a better place and who inspire us to stand up and take action. It recognizes them for going through extraordinary efforts to help the vulnerable in our communities.
Winners receive a year-long program of support from Global Citizen, together with a donation to their organization.
The ceremony features The Global Citizen Prize: Cisco Youth Leadership Award, to celebrate an individual aged 18-30 who has contributed meaningfully towards the goal of ending extreme poverty in their community, through their leadership, dedication, and innovation. The prize winner receives a substantial donation to their organization to enable its continued growth.
Credits
Extensive collaboration between internal Global Citizen teams, external agencies and freelancers.
Creative team
Kat Galbo, Gabe Munro, Raef Payne, Shani Sanon, Izabela Rodzen-Olesinski, Neminn Win, and Sara Husbands
Company: GLOBAL CITIZEN
Title: Art Director
Project: GLOBAL CITIZEN NOW 2022
Scope: Event Branding - Social Media Posts, Website, Venue Signage, Step & Repeat, Credentials, Emails, Stage and Video Titles.
GLOBAL CITIZEN NOW was a 2-day summit held in New York City bringing together 200 leaders across the private sector, advocacy, entertainment, government and philanthropy. Focused on impact, action, and innovation, GLOBAL CITIZEN NOW’s dynamic program featured fireside conversations and panel discussions mixed with visual arts and first-person storytelling from those at the forefront of Ending Extreme Poverty NOW.
Speakers
Speaker Nancy Pelosi in conversation with Connie Britton; Gloria Steinem, Pharrell Williams, Billy Porter, Barbados PM Mia Mottley, Canada PM Justin Trudeau, EC President Ursula Von Der Leyen, and many more.
Challenge
Launch GLOBAL CITIZEN NOW as a unique and transformative thought leadership sub-brand, building cache among stakeholders and policy mavens. Create a space and platform to have in depth conversations about solutions to the problems that cause extreme poverty.
Solution
A bold yet sophisticated visual style by combining the simplicity of the speech bubble with the elegance of the gold color to highlight the main purpose of the event: to encourage conversations and to create an intimate space where leaders are comfortable sharing and exchanging innovative ideas on how to address poverty, equity and the climate crisis.
Impact
Successful launch of GLOBAL CITIZEN NOW. • New way to engage and add value to GLOBAL CITIZEN’s most active members. • Focus on B2B communications.
Credits
Extensive collaboration between internal Global Citizen teams, external agencies and freelancers.
Creative team
Kat Galbo, Gabe Munro, Raef Payne, Shani Sanon, Izabela Rodzen-Olesinski, Neminn Win, and Sara Husbands
Company: GLOBAL CITIZEN
Title: Art Director
Project: GLOBAL CITIZEN LIVE 2021
Scope: Event Branding, 360º Marketing, Posters, OOH, Social Media Posts, Art Installation, Website Assets, App Assets, Venue Signage, Step & Repeat, Credentials, Ads, Emails, Merchandise, Stage and Broadcast Design.
GLOBAL CITIZEN LIVE, a global event featuring artists, celebrities, world leaders, corporations, philanthropists and activists coming together to DEFEND THE PLANET and DEFEAT POVERTY.
Challenge
Create a highly visual and engaging global marketing campaign to make September 25, 2021 a historic moment in time when the world reunites through the collective power of music and artists to take action and call on world leaders and organizations to commit for: 1 billion COVID-19 vaccines, $6 billion for famine relief efforts, and 1 billion trees.
Solution
Adopted a cohesive event experience with a street-level activism visual style by juxtaposing the intricate Global Citizen Live mandala logo over bold primary colors, gritty textures and dynamic typography to create a sense of urgency for change and of optimism for a better future. These key visual elements became part of a functional and flexible system with ample visual variations across the event collaterals.
Impact
While the event’s ambitious goals were not met and more work is needed, the GLOBAL CITIZEN LIVE event secured: 60+ million COVID-19 vaccines to protect everyone, $1.1 billion to DEFEAT POVERTY, and 157 million trees to DEFEND THE PLANET.
Credits
Extensive collaboration between internal Global Citizen teams, external agencies and freelancers.
Creative team
Kat Galbo, Gabe Munro, Raef Payne, Shani Sanon, Izabela Rodzen-Olesinski, Neminn Win, Sara Husbands, Gordon Liang, and Samuel Wilson
Stephen James Bell - Event Logo and Logo Mandala • Hello Charlie - Broadcast Design • STUFISH - Stage Design (NYC & Paris) • Will Kurtz - Times Square Art Installation • Nicholas Speaker - OOH Photography • And more
Company: Freelance
Title: Design Director
Project scope: Brand Identity, Website Design, App Design, User Interface
Art Intelligence partners with artists, designers and architects to produce greater digital and interactive learning experiences with a deeper understanding of their artworks in correlation to influences such as politics, history, culture, music, etc. In contrast to the traditional formats of learning and experiencing art (books, museums and galleries), Art Intelligence’s main mission is to revolutionize art education in schools globally.
In order to launch such a transformative experience, a team of creatives worked together to develop and implement a unique and playful brand and product experience.
The unconventional AI logo resembles an inquisitive mind with the flexibility to expand in shape and form. The blend of the modern rounded Bryant typeface, the neon accent colors along with solid black or white backgrounds and the low-contrast image textures create a unique virtual gallery environment in which any artist and its artwork - regardless of the art movement it belongs to - can be displayed and studied in context with all its influences one swipe away.
The AI brand elements and products reframe the way we view, interact and learn about art.
Company: Three Furies
Title: Design Director
Project scope: Brand Identity, Event Program, Website Design
Out Leadership is a global LGBT+ business network that has been instrumental in making LGBT+ equality a priority in global C-Suites. Through executive events, talent initiatives and periodic communications, they lead the conversations that inspire Out Leaders and multinational companies to transform their organizations and to grow their business through inclusion.
Expressing what Out Leadership stands for in an age where inclusion is essential to all business environments, the editorial newspaper style identity system provides the right medium to highlight the companies significance and to create a sense of urgency and immediate outreach in the marketplace.
The slab-serif masthead style logotype and the use of brackets around the word OUT plays with the notion of coming OUT which really means being IN - included, accepted. The simple typographic device lends itself easily to additional sub-groups within the company such as Out Next, Out Women, etc.
The color palette of fluorescent yellow, black and white borrowed from the visual language of highlighter markers and newspaper articles emphasizes immediacy due to the high contrast color combinations and eye-catching highlighted key words depending on context.
Company: Freelance
Title: Design Director
Project scope: Brand Identity, Banners, Flyers, Postcards, Buttons, Stickers, Website Design
Tertium Quid is a free weekend camp for gender creative children (12 & under) and their supportive families. The goal of the camp is to foster a welcoming and supportive environment for transgender, gender creative and questioning youth, along with their families in an idyllic and safe landscape.
In Latin, “tertium quid” refers to a third thing which is of an unidentified or unclassifiable nature, related to but distinct from two, usually opposite, things.
In this context, the logomark depicts the notion of a third kind/gender where the overlap of the TQ initials create two identical pieces and a third piece that is different - with a rainbow spectrum - similar to the position of a gender creative child who does not fit in the typical gender binary classification.
The interplay between the positive and negative camp theme illustrations provides a playful yet sophisticated quality which appeals to both youth and their attending families.
And, even though the color palette relies on a well-established association, it manages to find an elegant way to work with an universal motif without being blunt. The abundance of white space and black accents helps to both emphasize and temper the visual identity where the expressive nature of the color feels in line with the language of equality and pride.
Company: Thinkso
Title: Art Director
Project scope: Content Strategy, Concept Development, Brand Identity, Packaging Design, Collateral Design, Recipe Booklet, Product Catalog, Website Design, User Interface, Photo Shoot
The Morrison Center goal is to promote health and wellness through high quality treatments and effective prevention plans. At the heart of the treatment is the Daily Benefit detoxification program, a daily shake made of vegetable-based protein powder recommended with a diet meal plan and other supplements that help purify your body and vital systems.
The redesigned brand identity and product packaging upholds the good intentions of the brand. The sense of trust and precision is established through the use of bold, black, uppercase and geometric slab-serif logotype encased within a subtle green frame reminiscent of the clinical labeling system.
The abundance use of white space, fields with color green and textural images of fruits and vegetables are meant to stir the mind and body to crave healthy and to reflect the purification process of the body.
Company: Three Furies, Clarity Group
Title: Design Director
Project scope: Stationery, Collateral Materials, Certificates, Pins, Magazine
The HR Certification Institute (HRCI) offers the most rigorous, respected, and established credentials in the world for driven HR professionals who want to achieve their highest career potential.
HRCI’s brand personality guides the brand identity’s look-and-feel and tone of voice: authentic, connected, rigorous and passionate.
The basic elements in HRCI’s visual system - logo, logo lockup variations, color palette, imagery, typography - are designed to work in harmony with each other and to convey the richness of the HRCI brand.
With its two-color letters and bold typeface, the HRCI logo elicits dependability, advanced methodology and progress. Its versatile composition allows for its use as a supergraphic to add visual interest.
The vibrant color palette allows for differentiation and flexible communication.
The welcoming and caring atmosphere of the organization is reflected in its use of words which are typeset in a distinctive font with simple letterforms, Avenir.
The photographic images of people are the primary graphic component of the HRCI brand system and it reflects the diversity within the organization.
Company: Carbone Smolan Agency
Title: Senior Designer
Project scope: Exhibit Design, Posters
Recepient of SEGD Merit Award
https://segd.org/content/wl-gore-capabilities-center
The Gore story is complex and rich with information. The developer and manufacturer of high-performance fluorocarbon polymers (including GORE-TEX) assembled a multidisciplinary team of designers, architects, and fabricators to help translate the science behind its innovative products into a visible and understandable brand expression.
Our team led the design and development of Gore’s 6,000 sq.ft. marketplace known as the Gore Capabilities Center. The goal was to communicate and celebrate the technical range of Gore’s signature product—Polytetrafluoroethylene (PTFE). The center needed to showcase the products containing PTFE and to make scientific information accessible to its existing and potential clients from a wide range of industries.
Inside the Capabilities Center, the Gore story is told through six exhibits—Biological, Chemical, Physical, Analytical, Electromagnetic, and PTFE. From an aerial perspective, the six exhibits are configured in a hexagonal shape inspired by the benzene (C6H6) molecule. Each exhibit module contains six panels that introduce the area of science Gore is involved in and provides examples of relevant Gore products. The external walls feature macroscopic views of the various forms of PTFE. And, the overhead centerpiece sculpture made of GORE Tenara fabric suggests the complex geometry of the basic PTFE molecule.
The palette of powdercoated steel, aluminum, Lexan, and glass were meant to create a laboratory atmosphere. The laboratory experience was further amplified by the subtle use of Gore’s corporate colors of white, black, and silver accented with small amounts of red; outlined typography and technical line art drawings of the products using PTFE.
Company: Freelance
Title: Design Director
Project scope: Brand Identity, Stationery, Package Design, Trade Show Booth Design, Collateral Materials, Website Design
Company: Pentagram
Title: Senior Designer
Project scope: Brand Identity, Stationery, Exhibition Brochure, Course Catalogue, Shopping Bag, Mug
The museum has developed an art collection of international significance and it plays a key role as a cultural destination and center for the visual arts and education in Virginia. To celebrate the museum’s expansion and offerings, our team was approached to reimagine the museums identity by creating an inviting branded experience across all channels of communication and by appealing to a wide range of audience.
Company: Freelance project for Flying Machine
Title: Senior Designer
Project scope: 2007-2008 Season Events Guide, Program Shell, Pamphlets, Postcards
Each spread in the event guide has a visually unique layout capturing the essence of the different music genre performances: classical, Jazz, country, musical theatre, young composers and experimental music.
Company: Freelance project for Flying Machine
Title: Senior Designer
Project scope: 2008-2009 Season Events Guide, Program Shell, Pamphlets, Postcards
Company: Pentagram
Title: Intern - Senior Designer
Project scope: Posters, T-shirt Design, Flyers, Study Guides
Company: Thinkso; Three Furies
Title: Design Director
Project scope: Brochure, Website Design
Expeditionary Learning (EL) partners with schools, districts and charter boards to open new schools and transform existing ones. Faced with ever-increasing interests about the organization’s principles, EL needed a brochure to share with prospective schools and districts, parents, policy makers and the media about the organization’s work in education reform. The brochure compiles and simplifies the organizations core message for their audience.
The Models of Excellence website is an open teachers resource platform using student project examples to improve teaching and learning.
Three Furies led the project with an extensive content strategy phase that comprised of information architecture, user testing, and content creation. After documenting the user experience, we designed a branded interface where the simple showcasing of the results compliments the intricate filtering system of resources.
Company: Martha Stewart Living Omnimedia
Title: Art Director
Project scope: Packaging Design, Holiday Wrapping Paper
Company: Thinkso
Title: Art Director
Project scope: Packaging Design
Company: Pentagram
Title: Senior Designer
Project scope: Shopping Bag, Membership Card, Gift Card, Store Signs, Price Labels, Wallpaper Design
Company: Pentagram
Title: Senior Designer
Project scope: Packaging Design
Company: Freelance
Title: Design Director
Project scope: Logo, CD Packaging Design, Poster, T-shirt, Video Bumper
The Third International is a music band with “blues of the modern world” with lyrics about people, politics and the philosophical thought.
In political history, “Third International” is also known as the international communist organization in which era (1919-1943), Vladimir Tatlin, a Russian artist and architect, was commissioned to build a grand monument for the organization. He designed a tower - Tatlin’s Tower - which was never built.
To the band, the tower symbolizes the monument to the impossible dream.
With a desire to strengthen the origins of the band’s name, music and image, the visual identity incorporates a bold choice of typography, color and a minimal iconic illustration of Tatlin’s Tower to echo the propaganda style posters of the 1920s-1940s with a contemporary flair.
Company: Freelance
Title: Design Director
Project scope: Brand Identity, Packaging Design, Product Labels, Postcard, Poster, Signage, Interior Design, Website Design
Augusta Street Kitchen (ASK) is a unique specialty foods bakery and catering service where products are curated and recipes are created for their nutritional value and health benefits.
Given the founder’s Portuguese heritage, the logo was inspired by the unique street tile art of central Lisbon, Portugal. The tiles, called Portuguese pavement or calcada portuguesa, come in an incredible variety of mosaic patterns and, even today they are meticulously laid down by hand, following a process created hundreds of years ago.
The meticulous method of creating the tile art relates to the painstaking cooking approach used at ASK where every single recipe is uniquely reconfigured and composed of ingredients that have been cross examined… since when it comes to nutrition, ASK believes counting chemicals is much more important than counting calories.
Company: Three Furies
Title: Art Director
Project scope: Brand Identity, Stationery, Holiday Card, Website Design
Company: Ellipsis Works
Title: Design Director
Project scope: Brand Identity, Stationery, Postcards, Website Design
Personal screen printing business.
Company: Three Furies
Title: Design Director
Project scope: Brand Identity, Stationery, Postcard, Website Design
Company: Freelance
Title: Design Director
Project scope: Brand Identity, Stationery
Company: Pentagram
Title: Senior Designer
Project scope: Brand Identity, Stationery, Price Tags, Shopping Bag, Store Signs
Company: Thinkso
Title: Art Director
Project scope: Brand Identity, Stationery, Advertisement, Website Landing Page
Company: Freelance
Title: Design Director
Project scope: Brand Identity, Stationery
Impact Resiliency’s vision is to empower individuals and communities through educational training and civic engagement to addopt and to advocate for policies that combat climate change.
The rudimentary and friendly identity reminds us of our planet’s natural beauty by mixing recognizable shapes, basic colors and natural textures making it visually accessible by all ages.
The play between the positive and negative space, the smooth curves and the sharp peaks in the logomark represent the elemental distillation of our planet - air/fire/earth/water - all core topics IR intends to focus on to promote sustainable living.
Company: Pentagram
Title: Senior Designer
Project scope: Book Design
The book serves as a social history published to accompany the inaugural exhibition at the Museum of Sex in New York. To increase curiosity and to covey the explicit nature of the book, we adopted a pretty intuitive device to either reveal or conceal some of the explicit photographs used throughout the book.
Company: Freelance
Title: Design Director
Project scope: Packaging Design
Company: Freelance
Title: Design Director
Project scope: Editorial Design
Company: Thinkso
Title: Art Director
Project scope: Teacher’s Program Guide
Company: Thinkso
Title: Art Director
Project scope: Proposed Annual Report Layout Design
Company: Freelance
Title: Design Director
Project scope: Sticker Design, Scoop Truck Design, Delivery Truck Design
Implemented the brand identity established by Natasha Jen’s team at Pentagram.
Company: Thinkso
Title: Art Director
Project scope: Print and Digital Advertisement Campaign, Collateral Materials, Packaging Design
Company: Freelance
Title: Design Director
Project scope: Postcards
Company: Three Furies, Clarity Group
Title: Design Director
Project scope: Print and Digital Advertisement Campaign
Dentons is one of the largest global legal firms providing services worldwide through its member firms and affiliates by helping their clients navigate the critical intersection of business, law, regulation, policy and politics.
In order to build brand awareness, Three Furies was hired to develop a global advertising campaign by positioning Dentons as the challenger brand.
The use of colorful and repetitive strokes to illustrate generic icons for each practice area, visually supports the campaigns main message to challenge and to find alternative paths for creative solutions. The recognizable illustrative style ensures the campaign’s visual consistency while maintaining the brand’s integrity.
Company: Dentons
Title: Global Senior Creative Manager
Project: Dentons Partner Meeting 2019
Project scope: Event branding
Dentons Partners Meeting (DPM) is a biennial global event with main focus on 4-5 plenary presentations delivered by the Global Chairman and Global CEO to 1200+ Dentons partners from different offices.
The purpose of the meeting is to enlighten and to provide partners with information and tools needed to boost their performance and Dentons presence in the marketplace.
In the plenary presentations, partners learn about: the firm’s growth, revenue and positioning in the marketplace; the firm’s story - vision, goal, strategy and purpose; thought leadership, team building and client collaboration; pro bono, diversity and inclusion, and women in business; innovation and technology; legal trends in the marketplace; and, the firm’s recognitions and awards.
In addition to the plenary presentations, partners also participate in: practice and sector meetings; marketing and business development meetings; cross-region networking sessions; and, digital tools and product demonstrations.
On global events, the Brand Team’s involvement begins few months prior to the event’s start date.
Based on the event’s main discussion points and location, our team is responsible to provide creative solutions applied across all event collateral materials such as invitation, handouts, giveaways, environmental signage, plenary presentations, motion graphics, videos and digital platforms.
In order to meet the deadline and to ensure high quality results on such a large scale project, the team collaborates continuously with both internal teams such as the global leadership, communications, events and digital teams and external contractors such as video agencies, animators, fabricators and stage production agencies.
The core design team assigned to the plenary presentations accompanies the global leadership team to the event location and provides continuous creative support until the final day of the event.
In comparison to past events, DPM2019 increased its footprint spanning across two locations within the Moon Palace Resort: The Grand and Sunrise Expo Center.
The Grand hosted the main Plenary presentations and the Purple Lounge with Habeas Cuppas (coffee bar) and IT support center.
The custom built plenary stage setup allowed for multi-surface projections not only on the screen but also on the stage floor and scrim positioned between the stage and audience. The outcome was a highly stimulating show with large scale graphics, videos, animations and sound effects which enhanced the presentation experience and energized the audience.
The Sunrise Expo Center hosted smaller scale sessions, and in addition to Habeas Cuppas, the Purple Lounge also included activation centers such as The Museum of Law Firm History, Innovation XChange, Headshots, Juice Bar and Sunglasses station.
While most of the environmental graphics focused on generic corporate and directional messages, we decided to brighten some of the activation centers by embracing and allowing for the colorful Cancun resort atmosphere become part of the experience which helped attendees feel more relaxed and focused.
We also introduced the playful and interactive idea to use interlocked cards/panels as sculptural structures, stage props and table centerpieces.
The expandable and unconventional physical structures of the interlocked cards/panels are a visual interpretation of the firm’s strategy. It invites attendees to interact and to imagine alternative possibilities to reinvent and to build the law firm of the future while integrating its key strategy concepts.
And, on an interactive level, the interlocked cards reinforce the significance of collaboration, engagement and interconnectedness of its people within the organization.
The event outcome was a unified brand experience for attendees creating a greater sense of purpose and trust in the firm’s leadership and vision. It provided a boost of confidence and engagement of the partners to support the firm’s growth and to increase revenue.
Company: Dentons
Title: Global Senior Creative Manager
Project: Dentons Practice & Sector Leaders Meeting 2018
Project scope: Event branding
At DPSLM2018, the Global Chairman and the Global CEO shared information and tools to practice and sector leaders in order to become thoughtful and successful team leaders. They also provided an in-depth analysis of the firm’s vision and strategy in hopes to unify the Dentons Story among both internal and external audiences.
The main topics of the event focused on: building the “Team of Teams”; ECHO: Engage and Empower (E), Connect and Coordinate (C), Help and Hold Responsible (H), Organize and Ownership (O); changing the firm’s vision from “To be the law firm of the future, now.” to “To always be the law firm of the future.”; and, innovation in the legal profession.
In order to support the idea of building the “Team of Teams”, the Purple Lounge was surrounded with large boards of inspirational quotes from accomplished leaders. Also, to better demonstrate the ECHO concept, we created a whiteboard animation to amplify its impact visually.
And, to align the firm’s narrative globally, we introduced the Practice and Sector Leader Toolkit—approximately 200 pages booklet—to distribute it to each leader attending the meeting. It became a hot item among the partners who refer to it as the Dentons bible.
Company: Dentons
Title: Global Senior Creative Manager
Project: Dentons Partner Meeting 2017
Project scope: Event branding
Dentons Partners Meeting (DPM) is a biennial global event with main focus on 4-5 plenary presentations delivered by the Global Chairman and Global CEO to 1200+ Dentons partners from different offices.
The purpose of the meeting is to enlighten and to provide partners with information and tools needed to boost their performance and Dentons presence in the marketplace.
In the plenary presentations, partners learn about: the firm’s growth, revenue and positioning in the marketplace; the firm’s story - vision, goal, strategy and purpose; thought leadership, team building and client collaboration; pro bono, diversity and inclusion, and women in business; innovation and technology; legal trends in the marketplace; and, the firm’s recognitions and awards.
In addition to the plenary presentations, partners also participate in: practice and sector meetings; marketing and business development meetings; cross-region networking sessions; and, digital tools and product demonstrations.
On global events, the Brand Team’s involvement begins few months prior to the event’s start date.
Based on the event’s main discussion points and location, our team is responsible to provide creative solutions applied across all event collateral materials such as invitation, handouts, giveaways, environmental signage, plenary presentations, motion graphics, videos and digital platforms.
In order to meet the deadline and to ensure high quality results on such a large scale project, the team collaborates continuously with both internal teams such as the global leadership, communications, events and digital teams and external contractors such as video agencies, animators, fabricators and stage production agencies.
The core design team assigned to the plenary presentations accompanies the global leadership team to the event location and provides continuous creative support until the final day of the event.
Prior to DPM2017, Dentons used to pride itself for being the largest law firm in the world. And while this message is still accurate to the present day, during DPM2017, an additional feature became the highlight with Dentons also being the most awarded law firm in the world. As a result, the event tagline became “From Largest to Leading” and the event collaterals celebrated the firm’s achievements by referencing and showcasing its awards.
In order to support the firm’s boost in confidence, the visual approach focused on bolder layouts with large-scale typographic moments as well as gave prominence to the vivid secondary color palette in key areas of the plenary presentation.
The outcome was a unified brand experience for each attendee creating a greater sense of purpose and trust in the firm’s leadership and vision.
Company: Dentons
Title: Global Senior Creative Manager
Project: Dentons Digital Projects
Dentons online environments were a constant work in progress and a joint collaboration between the Digital, IT and Brand Teams. Its complex organizational online presence along with its strict legal and technical parameters, created an ongoing challenge when attempting to synchronize its digital platforms used firmwide. As a result, the outcomes never reached their full potential.
The minor updates achieved in the following examples focused to improve the user experience and interface with the goal to provide targeted results and to increase engagement across key products or areas:
• enhanced filtering system for People Search, Insights and Global Search on the external website
• improved functionality and interface for external facing Blog microsites
• customizable Dashboard/Homepage and improved People Search on the internal global portal
• restructured and improved responsive layout of the global and regional weekly newsletters
• branded social media presence
