Company: Freelance
Title: Design Director
Project scope: Brand Identity, Website Design, App Design, User Interface

Art Intelligence partners with artists, designers and architects to produce greater digital and interactive learning experiences with a deeper understanding of their artworks in correlation to influences such as politics, history, culture, music, etc. In contrast to the traditional formats of learning and experiencing art (books, museums and galleries), Art Intelligence’s main mission is to revolutionize art education in schools globally.

In order to launch such a transformative experience, a team of creatives worked together to develop and implement a unique and playful brand and product experience.

The unconventional AI logo resembles an inquisitive mind with the flexibility to expand in shape and form. The blend of the modern rounded Bryant typeface, the neon accent colors along with solid black or white backgrounds and the low-contrast image textures create a unique virtual gallery environment in which any artist and its artwork - regardless of the art movement it belongs to - can be displayed and studied in context with all its influences one swipe away. 

The AI brand elements and products reframe the way we view, interact and learn about art.