Company: Freelance
Title: Design Director
Project scope: Brand Identity, Packaging Design, Product Labels, Postcard, Poster, Signage, Interior Design, Website Design

Augusta Street Kitchen (ASK) is a unique specialty foods bakery and catering service where products are curated and recipes are created for their nutritional value and health benefits.

Given the founder’s Portuguese heritage, the logo was inspired by the unique street tile art of central Lisbon, Portugal. The tiles, called Portuguese pavement or calcada portuguesa, come in an incredible variety of mosaic patterns and, even today they are meticulously laid down by hand, following a process created hundreds of years ago.

The meticulous method of creating the tile art relates to the painstaking cooking approach used at ASK where every single recipe is uniquely reconfigured and composed of ingredients that have been cross examined… since when it comes to nutrition, ASK believes counting chemicals is much more important than counting calories.