Company: Dentons
Title: Global Senior Creative Manager
Project: Dentons Digital Development
Dentons online environments were a constant work in progress and a joint collaboration between the Digital, IT and Brand Teams. Its complex organizational online presence along with its strict legal and technical parameters, created an ongoing challenge when attempting to synchronize its digital platforms used firmwide. As a result, the outcomes never reached their full potential.
The minor updates achieved in the following examples focused to improve the user experience and interface with the goal to provide targeted results and to increase engagement across key products or areas:
• enhanced filtering system for People Search, Insights and Global Search on the external website
• improved functionality and interface for external facing Blog microsites
• customizable Dashboard/Homepage and improved People Search on the internal global portal
• restructured and improved responsive layout of the global and regional weekly newsletters
• branded social media presence