Company: Thinkso
Title: Art Director
Project scope: Content Strategy, Concept Development, Brand Identity, Packaging Design, Collateral Design, Recipe Booklet, Product Catalog, Website Design, User Interface, Photo Shoot

The Morrison Center goal is to promote health and wellness through high quality treatments and effective prevention plans. At the heart of the treatment is the Daily Benefit detoxification program, a daily shake made of vegetable-based protein powder recommended with a diet meal plan and other supplements that help purify your body and vital systems.

The redesigned brand identity and product packaging upholds the good intentions of the brand. The sense of trust and precision is established through the use of bold, black, uppercase and geometric slab-serif logotype encased within a subtle green frame reminiscent of the clinical labeling system.

The abundance use of white space, fields with color green and textural images of fruits and vegetables are meant to stir the mind and body to crave healthy and to reflect the purification process of the body.