Company: Freelance
Title: Design Director
Project scope: Brand Identity, Stationery
Impact Resiliency’s vision is to empower individuals and communities through educational training and civic engagement to addopt and to advocate for policies that combat climate change.
The rudimentary and friendly identity reminds us of our planet’s natural beauty by mixing recognizable shapes, basic colors and natural textures making it visually accessible by all ages.
The play between the positive and negative space, the smooth curves and the sharp peaks in the logomark represent the elemental distillation of our planet - air/fire/earth/water - all core topics IR intends to focus on to promote sustainable living.