Company: Three Furies
Title: Design Director
Project scope: Brand Identity, Event Program, Website Design

Out Leadership is a global LGBT+ business network that has been instrumental in making LGBT+ equality a priority in global C-Suites. Through executive events, talent initiatives and periodic communications, they lead the conversations that inspire Out Leaders and multinational companies to transform their organizations and to grow their business through inclusion.

Expressing what Out Leadership stands for in an age where inclusion is essential to all business environments, the editorial newspaper style identity system provides the right medium to highlight the companies significance and to create a sense of urgency and immediate outreach in the marketplace.

The slab-serif masthead style logotype and the use of brackets around the word OUT plays with the notion of coming OUT which really means being IN - included, accepted. The simple typographic device lends itself easily to additional sub-groups within the company such as Out Next, Out Women, etc.

The color palette of fluorescent yellow, black and white borrowed from the visual language of highlighter markers and newspaper articles emphasizes immediacy due to the high contrast color combinations and eye-catching highlighted key words depending on context.