Company: Freelance
Title: Design Director
Project scope: Brand Identity, Banners, Flyers, Postcards, Buttons, Stickers, Website Design

Tertium Quid is a free weekend camp for gender creative children (12 & under) and their supportive families. The goal of the camp is to foster a welcoming and supportive environment for transgender, gender creative and questioning youth, along with their families in an idyllic and safe landscape.

In Latin, “tertium quid” refers to a third thing which is of an unidentified or unclassifiable nature, related to but distinct from two, usually opposite, things. 

In this context, the logomark depicts the notion of a third kind/gender where the overlap of the TQ initials create two identical pieces and a third piece that is different - with a rainbow spectrum - similar to the position of a gender creative child who does not fit in the typical gender binary classification.

The interplay between the positive and negative camp theme illustrations provides a playful yet sophisticated quality which appeals to both youth and their attending families.

And, even though the color palette relies on a well-established association, it manages to find an elegant way to work with an universal motif without being blunt. The abundance of white space and black accents helps to both emphasize and temper the visual identity where the expressive nature of the color feels in line with the language of equality and pride.